Monthly Archives: June 2014

Ethical & Emotional Experiments

This was going to be a more philosophical piece about how to design a good experiment when the outcome you are trying to measure is an emotional response. To be honest I doubt I would have done more than touch … Continue reading

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Lean – Shoulders of Giants or House of Cards?

I’ll start by coming clean. I’m more guilty than most. I read the Womack and Jones books on Lean Thinking. Goldratt’s the Goal. The Poppendiecks lean software stuff. David ‘Kanban’ Anderson. I loved them all. I ran into the office looking … Continue reading

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The dangers of ROI based on low conversion rates

You have a large ecommerce website.You want to make small incremental improvements to the performance of the website. You can measure the impact via an increase in profits. Everything sounds pretty simple. Just run small experiments on everything from the user … Continue reading

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The Roll the Dice Once Fallacy

It was Stephen Hawking who noted, The laws of science, as we know them at present, contain many fundamental numbers, like the size of the electric charge of the electron and the ratio of the masses of the proton and … Continue reading

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