Author Archives: gothandy

Automate creating a NuGet package from your Visual Studio project file

Dependencies lead to complexity. Complexity makes things unpredictable. When you change software and get unpredictable things happen. Rarely are these things good. That makes people fear change. Which makes it hard to harness change for the competitive advantage of the customer. NuGet manages … Continue reading

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What is the purpose of architecture in software development? Where does the role of the architect stop and the developer begin? In an uncertain domain (and who doesn’t work in one of those these days) what is the value in … Continue reading

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Not what it is rather what it is not

I first heard the term “via negativa” in Taleb’s Antifragile. I thought it time I dig a little deeper into the idea. The term itself is theological in origin. In essence we have two ways of knowing God. Either “via positiva” … Continue reading

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Methods for Measuring Meaning

I’m doing a lot of head scratching at the moment. I’m convinced that brands that are able to create, or co-create, meaningful experiences with their customers will win their trust and with it build long-term non-fragile relationships. I’m also convinced that creating … Continue reading

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Ethical & Emotional Experiments

This was going to be a more philosophical piece about how to design a good experiment when the outcome you are trying to measure is an emotional response. To be honest I doubt I would have done more than touch … Continue reading

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Lean – Shoulders of Giants or House of Cards?

I’ll start by coming clean. I’m more guilty than most. I read the Womack and Jones books on Lean Thinking. Goldratt’s the Goal. The Poppendiecks lean software stuff. David ‘Kanban’ Anderson. I loved them all. I ran into the office looking … Continue reading

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The dangers of ROI based on low conversion rates

You have a large ecommerce website.You want to make small incremental improvements to the performance of the website. You can measure the impact via an increase in profits. Everything sounds pretty simple. Just run small experiments on everything from the user … Continue reading

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The Roll the Dice Once Fallacy

It was Stephen Hawking who noted, The laws of science, as we know them at present, contain many fundamental numbers, like the size of the electric charge of the electron and the ratio of the masses of the proton and … Continue reading

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